Top Travel & Tourism Websites in Taiwan

Key Insights on Top Travel & Tourism Websites in Taiwan on January 2026

As of January 2026, trip.com leads Travel & Tourism in Taiwan with 7.3M monthly visits. Its audience skews mobile-first (48.66% desktop / 48.66% mobile), and traffic is down month over month -7.24% and up year over year 38.59%. klook.com holds second with 4.39M visits and a mobile-leaning mix (49.33% desktop / 50.67% mobile), while agoda.com ranks third with 4.23M visits.

Across the leaders, yokanavi.com is the most mobile-first (99.27% of visits), whereas sabretn.com.tw is the most desktop-reliant (93.62%). Momentum favors yokanavi.com in the latest month (24,677.94%), while tripadvisor.com shows the steepest pullback. On a yearly view, uptogo.com.tw posts the strongest expansion (277.08%), contrasted with livejapan.com (-55.58%).

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 73 of the top 100 sites are direct-led, 26 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.