Top Retail Websites in Taiwan

Key Insights on Top Retail Websites in Taiwan on January 2026

As of January 2026, shopee.tw leads Retail in Taiwan with 52.87M monthly visits. Its audience skews desktop-first (66.78% desktop / 66.78% mobile), and traffic is down month over month -6.48% and up year over year 2.32%. momoshop.com.tw holds second with 19.16M visits and a desktop-leaning mix (57.01% desktop / 42.99% mobile), while pchome.com.tw ranks third with 17.22M visits.

Across the leaders, lulus.tw is the most mobile-first (97.57% of visits), whereas tmall.com is the most desktop-reliant (95.26%). Momentum favors twucm.com in the latest month (335.12%), while casetify.com shows the steepest pullback. On a yearly view, isale.shop posts the strongest expansion (600.64%), contrasted with shein.tw (-52.4%).

Acquisition patterns also differ: shopee.tw is driven primarily by search, shopee.tw by direct, and shopee.tw by referral; overall, 87 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.