Top Retail Websites in Ukraine

Key Insights on Top Retail Websites in Ukraine on January 2026

As of January 2026, olx.ua leads Retail in Ukraine with 52.88M monthly visits. Its audience skews mobile-first (32.74% desktop / 32.74% mobile), and traffic is up month over month 4.43% and down year over year -8.11%. rozetka.com.ua holds second with 50.69M visits and a mobile-leaning mix (31.65% desktop / 68.35% mobile), while prom.ua ranks third with 31.01M visits.

Across the leaders, alienth.cn is the most mobile-first (99.93% of visits), whereas viyar.ua is the most desktop-reliant (55.68%). Momentum favors luxoptica.ua in the latest month (192.59%), while bi.ua shows the steepest pullback. On a yearly view, notebookcheck-ru.com posts the strongest expansion (391.53%), contrasted with sinsay.com (-55.56%).

Acquisition patterns also differ: olx.ua is driven primarily by search, olx.ua by direct, and olx.ua by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.