Top Finance Websites in New Zealand

Key Insights on Top Finance Websites in New Zealand on January 2026

As of January 2026, anz.co.nz leads Finance in New Zealand with 6.48M monthly visits. Its audience skews mobile-first (30.93% desktop / 30.93% mobile), and traffic is up month over month 8.31% and up year over year 11.29%. yahoo.com holds second with 6.37M visits and a desktop-leaning mix (51.79% desktop / 48.21% mobile), while ird.govt.nz ranks third with 3.24M visits.

Across the leaders, freetrade.io is the most mobile-first (99.84% of visits), whereas kucoin.com is the most desktop-reliant (95.93%). Momentum favors royalmint.com in the latest month (67,538.38%), while craigsip.com shows the steepest pullback. On a yearly view, freetrade.io posts the strongest expansion (10,161.32%), contrasted with coinmarketcap.com (-32.15%).

Acquisition patterns also differ: anz.co.nz is driven primarily by search, anz.co.nz by direct, and anz.co.nz by referral; overall, 94 of the top 100 sites are direct-led, 3 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.