Top Finance Websites in Kenya

Key Insights on Top Finance Websites in Kenya on December 2025

As of December 2025, safaricom.co.ke leads Finance in Kenya with 1.36M monthly visits. Its audience skews mobile-first (27.65% desktop / 27.65% mobile), and traffic is up month over month 26.14% and down year over year -8.24%. yahoo.com holds second with 1.34M visits and a desktop-leaning mix (87.2% desktop / 12.8% mobile), while kra.go.ke ranks third with 1.32M visits.

Across the leaders, ikhokha.com is the most mobile-first (97.45% of visits), whereas iqbroker.com is the most desktop-reliant (100%). Momentum favors peachpayments.com in the latest month (1,515.97%), while branch.co shows the steepest pullback. On a yearly view, boku.com posts the strongest expansion (730.4%), contrasted with airtm.com (-85.71%).

Acquisition patterns also differ: safaricom.co.ke is driven primarily by search, safaricom.co.ke by direct, and safaricom.co.ke by referral; overall, 93 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.