Top Machinery Websites in China

Key Insights on Top Machinery Websites in China on January 2026

As of January 2026, misumi.com.cn leads Machinery in China with 115.98K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is down month over month -30.3% and up year over year 47.9%. zoomlion.com holds second with 88.74K visits and a desktop-leaning mix (100% desktop / 0% mobile), while xcmg.com ranks third with 52.9K visits.

Across the leaders, skf.com is the most mobile-first (0.3% of visits), whereas misumi.com.cn is the most desktop-reliant (100%). Momentum favors kubota.co.jp in the latest month (1,990.97%), while eci-metro.cn shows the steepest pullback. On a yearly view, jackssmallengines.com posts the strongest expansion (18,972.16%), contrasted with shantui.com (-75.81%).

Acquisition patterns also differ: misumi.com.cn is driven primarily by search, misumi.com.cn by direct, and misumi.com.cn by referral; overall, 79 of the top 100 sites are direct-led, 15 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.