Voice Assist

Voice Assist is an AI-powered voice agent by CallRail that answers inbound calls 24/7, automatically qualifies leads, and books appointments. Available in the Semrush App Center, it helps marketing teams, agencies, and business owners ensure no call or lead goes unanswered.

How Can Voice Assist Help Me?

Voice Assist solves some of the most common call and lead management challenges for marketing teams and business owners:

• Capture leads after hours: The AI agent receives calls at night, on weekends, and during holidays, booking appointments directly on the call
• Manage peak-hour overflow: When your team is busy, and multiple calls come in at the same time, Voice Assist handles them all
• Filter out low-priority calls: AI identifies spam, wrong numbers, and low-intent callers, so your team focuses only on high-value prospects
• Protect LSA and PPC performance: A 100% answer rate signals responsiveness to platforms like Google, helping protect your Local Services Ads rankings
• Generate marketing insights: AI-generated summaries and keyword overviews help identify which campaigns and phrases are driving high intent

Pricing and Plan Details

Voice Assist is available for $50/month with a 7-day free trial. The plan includes:

Need more calls? Your plan adjusts automatically based on your usage in the previous month:

• 51–100 calls: +$50/month ($100 total)
• 101–250 calls: +$200/month ($250 total)
• 251–600 calls: +$450/month ($500 total)
• 601–900 calls: +$700/month ($750 total)
• 901–1,200 calls: +$950/month ($1,000 total)

If your usage drops back down, your plan returns to the lower tier automatically the following month.

Key Features

• Answer Every Call: Voice Assist picks up every inbound call around the clock, ensuring your PPC and SEO investments are not lost to missed calls
• Qualify Leads and Book Appointments: The AI agent checks availability and schedules appointments directly on the call, reducing the need for manual follow-up
• Human-like AI in 57+ Languages: Built on globally certified technology, Voice Assist handles callers naturally and accurately across languages
• CRM and Tool Integrations: Sync call data, transcripts, and lead scores directly into your existing marketing and sales stack
• Call Transcripts and Summaries: Every conversation is automatically transcribed and summarized. You get clear insights into key topics, caller intent, and next steps, so your team can quickly review calls and focus on the right leads.

Getting Started with Voice Assist

Step 1. Set Up Your AI Agent

When you first open Voice Assist, the onboarding wizard walks you through everything the AI needs to know about your business. You will enter your business name, website URL, and FAQs. Voice Assist can also auto-generate context directly from your website, so the agent speaks accurately about your services from day one.

Step 2. Choose a Voice and Test the Agent

Select from a range of AI voices and adjust how the agent greets and responds to callers. Once configured, you can test the agent directly in the app before going live.

Step 3. Define Your Call Flow

Set the conditions under which Voice Assist will answer calls. Common configurations include:

• After hours — when your office is closed
• Overflow — when no one on your team picks up
• Always on — for full 24/7 AI coverage

To ensure your CRM is populated with structured, actionable data, you can also define the questions the agent should ask callers, like reason for calling, service location, or preferred appointment time.

Step 4. Review Your Business Details

In the final step of onboarding, review your business information. Voice Assist auto-fills these fields from your website:

Check, edit, and click Finish setup. Your agent is ready to start answering calls immediately.

Get Your Tracking Number

Once saving, a confirmation pop-up will appear with your dedicated Voice Assist phone number. You can place this number in your ads or forward your existing business line to this one whenever you want to use Voice Assist.

If you prefer to keep your current business number, select Set up call forwarding. Voice Assist will walk you through the process step by step. You can also do this later from your settings.

Click Go to dashboard to start monitoring your calls.

Monitor Performance in Your Dashboard

Your dashboard is where you monitor your Voice Assist performance. In the main view, you can see Total calls, Leads captured, and Average call duration. Each metric can be tracked on a weekly or monthly basis.

Below that, the Recent calls section lists every handled call with contact name, phone number, start time, duration, sentiment, and tags.

From the dashboard, you can also:

• Test your assistant: Hear how Voice Assist handles calls with your current business settings
• Configure notifications: Set up instant alerts whenever Voice Assist captures a lead

The Call log in the Reports section gives you a detailed view of all calls handled by Voice Assist. You can filter by time period and interval (days, weeks), add custom filters, and search by contact. 

The chart shows call volume over time, and the list below includes each call with contact name, phone number, start time, duration, tags, and sentiment. You can export information directly from this view.

Integrations

Voice Assist connects with multiple marketing and CRM tools to help you keep and share all data together. 

Connect Voice Assist to your existing stack to track how many calls and qualified leads your campaigns generate.

Settings

You can update your Voice Assist configuration at any time from the Settings menu. This includes your business profile, AI voice and greeting, caller intake form questions, and your Voice Assist number setup.

Pay attention to two specific configurations: Automation Rules and Tags.

Automation Rules

Automation Rules let you classify interactions automatically. You define which types of calls you want to focus on, and Voice Assist will qualify, score, tag, and assign a value to the ones that match your criteria. You can build a rule from scratch, like this: 

You can also start from one of the ready-made templates:

• Sale outcome: Tag calls with conversion signals based on sale outcomes
• Lead score: ag calls based on lead scoring
• Schedule status: Tag calls based on scheduling outcomes
• Qualified lead: Mark leads as qualified based on features typical of high-quality calls
• Industry terms: Apply key terms and phrases relevant to your industry
• Customer disposition: Tag happy or unhappy customers by key terms
• Customer conversion: Tag leads as Conversion when relevant key terms are said

Tags

Tags help you organize and label your customer interactions. You can create, edit, enable, disable, and color-code tags for better data management. 

Tags are applied to calls manually or automatically via Automation Rules. You can use the default tags (such as Opportunity, Conversion, Existing Customer, Schedule booked, Schedule requested) and customize to fit your workflow.

Frequently Asked Questions

What happens if I exceed my 50-call monthly limit?

If you exceed your monthly call limit, in-app fees will increase starting from your next billing cycle. Your current month is not affected.

Here's how pricing scales:

• 0–50 calls: $50/month (base, included)
• 51–100 calls: +$50/month ($100 total)
• 101–250 calls: +$200/month ($250 total)
• 251–600 calls: +$450/month ($500 total)
• 601–900 calls: +$700/month ($750 total)
• 901–1,200 calls: +$950/month ($1,000 total)

Is Voice Assist available in languages other than English?

Yes. Voice Assist supports human-like AI voices in 57+ languages. 

Can I use Voice Assist alongside the CallRail app?

Yes. Voice Assist and the CallRail app are separate products in the Semrush App Center. They can be used independently or together as part of a broader call-tracking and lead management setup.

If you have other questions about Voice Assist or the App Center, contact us at app-center@semrush.com.