It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision. Let‘s take a look at the differences between the two types of sites, the resources you need to implement them and the SEO implications of each choice.
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides. Here’s the rundown on how Google’s Sitelinks search box works, both sides of the controversy about its usefulness, and how to maximize your own benefit.
Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.
You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed. What can you do?
When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results. However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam. Since then, Google has experimented and launched several updates like EMD, PMD, LSI, Penguin, and Panda with anti-spam algorithms. They even began ranking sites without backlink relevance, which Matt Cutts said caused much worse results.
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way. We’ll take a look at how to take your keyword research and assessment process to the next level — how to go from, “Oh, I just use the Google AdWords Keyword Planner” to creating a process that uncovers new and interesting keywords that more effectively map your customers’ intent while escaping prohibitive competition. This means better ROI on your search marketing spend and, yes, happier clients and managers. Let’s get started.
