Enterprise Site Intelligence Adds Crawler Profiles for AI Agents and Search Bots
New bot simulation capabilities let teams see their website exactly as AI models and search engines do. Without manual configuration.
March 31, 2026
Semrush Enterprise AI Optimization’s (AIO) AI Shopping report now delivers unified merchant and product-level insights across both AI shopping experiences.
Semrush Enterprise today announces the expansion of the AI Shopping report in AIO, enabling brands to monitor how their products appear across ChatGPT Shopping and Google AI Mode Shopping.
As product discovery and ecommerce behavior shift to AI interfaces, brands face a growing visibility gap as their products surface differently across platforms and prompts. Variations occur in ranking, retailer representation, and positioning, yet most brands lack the ability to understand these.
Enterprise AIO addresses this challenge by delivering structured, cross-platform monitoring that turns AI shopping exposure into measurable competitive intelligence.
Unified Monitoring for ChatGPT and AI Mode
The AI Shopping report analyzes which products are recommended by ChatGPT Shopping and Google AI Mode, with a unified data structure that enables direct comparison between environments.
This dual visibility allows brands to answer critical questions:
- Which products are recommended most often
- How highly they rank
- How visibility shifts over time
- Which prompts trigger recommendations
- Which merchants list or surface those products
Teams can dive deeper to assess performance and competitive positioning across platforms by zooming into merchants or products.
Merchant view: Centered on retailer and marketplace visibility. This view highlights which merchants dominate AI shopping exposure, where products are surfaced, and how visibility is distributed across marketplaces.
Product view: Focused on product-level performance across AI shopping prompts. Teams can evaluate recommendation frequency, average position, prompt coverage, retailer presence, and trends over time.
Together, brands gain a holistic understanding of their product’s positioning in AI responses and all the factors shaping this.
Supporting Smarter Product and Content Decisions
For product marketers, category managers, and brand managers, AIO enables strategic monitoring of product visibility, competitor benchmarking, and comparing performance across both platforms.
For SEO and content teams, the insights then extend to revealing which prompts and AI models drive product visibility and aligning content messaging with high-performing shopping queries.
By delivering structured, measurable data, Semrush Enterprise enables brands to move from passive observation to active optimization. This shift is particularly important as AI platforms, and agents, become increasingly embedded in search and as decision makers.
A New Layer of Ecommerce Intelligence
AI shopping is revolutionizing traditional ecommerce channels and reshaping how discovery and comparison happen. Semrush Enterprise provides brands with the clarity needed to navigate this shift strategically.
