The Semrush MCP supports a range of marketing and SEO workflows. Here are practical examples of how teams use it to answer specific questions and make faster decisions.
Investigate competitor traffic spikes
When a competitor's organic traffic suddenly increases, identify which keywords and pages drove the growth.
Example prompt: "Pull data on which competitors gained the most organic traffic in our core market. List the keywords and pages driving that growth."
Generate weekly intelligence briefs for leadership
Request weekly summaries that highlight competitor performance, traffic sources, and market shifts without building reports manually.
Example prompt: "Generate a weekly intelligence brief summarizing competitor organic growth, top traffic sources, key drivers, and implications for SEO, marketing, and product teams."
Detect keyword gaps
Find keywords that competitors rank for but your site does not, prioritized by search volume and difficulty.
Example prompt: "Find new keywords competitors started ranking for this month that we do not currently target."
Validate product roadmap decisions
Analyze which features or use cases are driving competitor traffic to validate planned features with real search demand.
Example prompt: "Identify which product features or use cases are driving competitor traffic growth and explain what this signals about customer demand."
Monitor ranking changes
Track your top keywords and receive alerts when competitors gain visibility that could impact your rankings.
Example prompt: "Monitor our top keywords and alert me if competitors gain visibility that could impact our rankings this week."
Identify content optimization opportunities
Find existing pages that rank between positions 8-20 and have potential to reach the top 5 with updates.
Example prompt: "Analyze [domain]'s organic keywords and suggest content topics where rankings are between positions 8–20 and could realistically reach the top 5."
Automate client reporting
Generate custom reports for clients with specific layouts, data points, and formats that match your agency's standards without manual compilation.
Example prompt: "Create a monthly SEO performance report for [client domain] including organic traffic changes, top-performing keywords, ranking improvements, and competitor comparison. Format it as a summary suitable for client presentation."
